6 & Main Brand Strategy · Naming · Identity · Digital Marketing Suite · Structural Design
The Six is Toronto. Main is everywhere else.
When a new real estate brand needs to earn trust before it has a track record, the identity has to do the heavy lifting. We started with the name — and the name gave us everything.
Six and Main. Toronto and the rest of Ontario. The city and the communities where great representation was long overdue. Once that story clicked, the design direction became obvious: sharp, confident, grounded. A brand that bridges both worlds without apologising for either.
We built the full identity system, the marketing materials, and the structural design — everything they needed to walk into day one ready to be taken seriously.
